How I iterated buyer personas while scaling a B2C startup from €700K to €13M ARR

Mari Luukkainen Mari Luukkainen 
1 min read
How I iterated buyer personas while scaling a B2C startup from €700K to €13M ARR

Buyer personas are never static but iterative! Let's take a look how one buyer persona become 3 major buyer personas while I was scaling B2C startup from €700K to €13M ARR.

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