About
Growth technologist, founder, operator, and investor.

I'm a growth technologist with two decades of hands-on work. I started at 12 after earning an affiliate commission from a Fallout 2 fan site and grew from a self-taught builder into a founder, operator, and investor.
I helped build the largest home-cleaning scaleup in the Nordics, then spent six years in early-stage venture capital working with more than a hundred pre-seed teams.
I founded Herizon.io to help international talent become employable at scale in the Nordics.
Now I build my own portfolio of internet companies with Cursor, am a Cursor ambassador, run Herizon, and teach people how to build with AI.
Frameworks
Systematic methodologies for growth, GTM, and product development.
Blog
Latest articles on growth, product development, and building.
Competitors don't matter when you have a real core
Copying tactics or marketing never replaces a real core.
Programmatic SEO + LLM link building
Here’s the practical breakdown of how I run it.
Turns out “no traction” just meant “not yet”
We built a big data SaaS no one wanted until suddenly everyone did.
Get in Touch
Building something? Have questions? Want to collaborate?
Always happy to chat with fellow builders.
© 2025 Mari Luukkainen