Startups
Competitors don't matter when you have a real core
Copying tactics or marketing never replaces a real core.
Mari Luukkainen
Zero to 8 figures more than once. Founder. VC. Growth with intent.
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Blog
Marketing
Programmatic SEO + LLM link building
Here’s the practical breakdown of how I run it.
Startups
Turns out “no traction” just meant “not yet”
We built a big data SaaS no one wanted until suddenly everyone did.
Startups
Why old GTM playbooks stop working after 10 years
The people who used to make purchase decisions ten years ago aren’t the same people making them today.
Startups
How to find ideas as an indie dev or a startup founder
How indie devs and startup founders can spot business ideas by solving everyday problems, testing simple fixes, and scaling what works.
Vibe Coding
Why I don't use static design workflows anymore
It just slows everything down.
Vibe Coding
What I’ve learned from building prompt files
Making prompts reliable.
What I do
Pitchkit
Pitchkit gives you structure, scoring, and narrative tools that match how VCs think.
Herizon
Non-profit saving the Nordic welfare society by employing international talent.
Early-stage startup growth
Exploring, writing, and speaking about early-stage startup growth.
Playground of things
Playground of things.