Vibe Coding
How I built a massive multilingual pSEO architecture without losing my mind
Programmatic content that actually ranks.
Blog
Early-stage startup growth articles by Mari Luukkainen.
Marketing
AI search (GEO) is just SEO with higher stakes
AI search uses authority signals to shape AI answers. Here’s how SEO, trust, and LinkedIn influence what gets quoted.
Marketing
How I built (and evolved) product–market fit at Freska
How Freska built and evolved product–market fit by shifting ICPs from millennials to moms to high-income families.
Vibe Coding
Planning my 2nd SaaS
Seen this fail in VC dealflow and still giving it a shot. Turning my growth model into a product, with a different approach.
Vibe Coding
How Heidi went from my growth hacking intern to building a viral iOS app
How Heidi turned a vibe coding afternoon into a viral iOS app with 4.9 stars and 4K downloads.
Vibe Coding
I can now buy one 24-pack of White Monster per month with my SaaS MRR
I’ve now officially hit the MRR milestone where I can afford a 24-pack of White Monster every month.
Vibe Coding
I built and monetized a SaaS in 6 days - what’s stopping you?
Here’s how I went from investor to indie builder.
Vibe Coding
How I build and manage multilingual blog & pSEO websites
Practical structure and prompting guide to write, translate, and scale blog and pSEO content without a CMS.
Startups
How to choose an agency as a startup without wasting your time and money
Picking an agency as a startup? Skip the Coca-Cola fluff - here’s what actually works.
Startups
Getting your first customers: The only validation that matters
If you’re at this stage now (pre-revenue, no brand, no traction), this is for you.
Marketing
AI didn’t kill your SEO. Your low-quality content did
Did AI kill it - or did you just ship crap at scale?
Fundraising
Female founders: It’s Not Personal. It’s Fundraising
100+ conversations before you get a single real “yes” is completely normal.
Startups
How to actually show VCs your team is the right for the problem
And no, “30+ years of experience” still isn’t a strategy.
Marketing
Vibe coding my way into SEO wins
Vibe SEO. Simple setup. Fast results. Vibe coded in 30 minutes.
Startups
Venting + problem-solving in the same conversation is underrated
Some of the best ideas come after you’ve said out loud how fucking frustrating something is.
Personal
I became a Next.js dev while improving my K/D ratio (vibe coding)
I haven’t been this hyped since I wrote stonks smut. This time, the chaos is actually productive.
Startups
It shouldn’t have to be you - but no one else if fucking doing it
If you’re the kind of person who sees a problem and can’t unsee it, you probably know this feeling.
Personal
I'm funding my COO's book
Unconventional marketing approach, I guess.