Buyer personas are never static but iterative! Let's take a look how one buyer persona become 3 major buyer personas while I was scaling B2C startup from €700K to €13M ARR.
Turning a global B2C app startup's $1000 /day user acquisition budget profitable in 24 hours. Whiteboard video for premium members.
By setting these objectives and key results, you create measurable goals that everyone in the organization can work together to accomplish.
TLDR; set an agenda ahead of time, stick to time limits, keep meetings small, involve everyone in discussions, and encourage open dialogue whenever possible.
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