Mari Luukkainen

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Mari Luukkainen

Zero to 8 figures more than once. Founder. VC. Growth Operator.

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About

Growth technologist, founder, operator, and investor.

Mari Luukkainen

I'm a growth technologist with two decades of hands-on work. I started at 12 after earning an affiliate commission from a Fallout 2 fan site and grew from a self-taught builder into a founder, operator, and investor.

I helped build the largest home-cleaning scaleup in the Nordics, then spent six years in early-stage venture capital working with more than a hundred pre-seed teams.

I founded Herizon.io to help international talent become employable at scale in the Nordics.

Now I build my own portfolio of internet companies with Cursor, am a Cursor ambassador, run Herizon, and teach people how to build with AI.

Learn more about me

Projects

Building products, tools, and communities.

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yeetpost

Automate posts across platforms with a natural language API

pitchkit

Structure the story, stress‑test the logic, ship a pitch investors actually read.

imperanon

Cold-start discourse ecosystem.

Frameworks

Systematic methodologies for growth, GTM, and product development.

GTM30 →

Jan 2025

A go-to-market system built for generational shifts in distribution, community, and trust.

Strategic Growth Hacking →

Mar 2024

A cross-functional systematic test-iteration framework to build a powerful growth team and culture.

Blog

Latest articles on growth, product development, and building.

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The generational shift that broke your go-to-market

March 9, 2026

By 2034, 80% of the workforce will be Millennials, Gen Z, and Gen Alpha. If your GTM still targets the people who bought from you in 2015, you're marketing to a shrinking audience.

MarketingStartups

I built a mini admin panel so our team could stop asking me to post things

February 2, 2026

Stop buying SaaS for problems you can solve in a morning.

Vibe Coding

There's a $200B market nobody's building for

February 2, 2026

I found a Minecraft mod generator that's created 190,000+ mods.

Startups

Get in touch

Building something? Have questions? Want to collaborate?
Always happy to chat with fellow builders.

mari@mariluukkainen.com →
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© 2026 Mari Luukkainen