Guides and templates

Get started with cross-functional growth hacking used in hundreds of startups in Nordics and Baltics.

A process guide for Strategic Growth Hacking Operating System and Growth Dashboard by Mari Luukkainen.

Opas siiloriippumattoman kasvuhakkeroinnin aloittamiseen. Metodi on käytössä sadoissa startupeissa Pohjoismaissa ja Baltiassa.

Growth hacking is a tool for systematic problem solving which can help you achieve your goals faster and more efficiently whether you’re an entrepreneur, CEO, or any other professional.I’ve successfully used this unique combination of tactics that I developed at Freska (15% MoM Nordic home cleaning startup), Yousician (world’s largest music education app), Paxful (world’s largest P2P crypto market place), and hundreds of other startups in Finland, Sweden, and Estonia.A unique combination developed over extensive testing and iteration, you can start by following the four steps of the process and using the spreadsheets from the dashboard.Tested and iterated over years in multiple companies and systems, this simple and efficient set of tools will accelerate your progress and make you more agile and productive.Download also the Get Started Guide!

Get easily started with Strategic Growth Hacking OS.Growth hacking is a tool for systematic problem solving which can help you achieve your goals faster and more efficiently whether you’re an entrepreneur, CEO, or any other professional.I’ve successfully used this unique combination of tactics that I developed at Freska (15% MoM Nordic home cleaning startup), Yousician (world’s largest music education app), Paxful (world’s largest P2P crypto market place), and hundreds of other startups in Finland, Sweden, and Estonia.A unique combination developed over extensive testing and iteration, you can start by following the four steps of the process and using the spreadsheets from the dashboard.Tested and iterated over years in multiple companies and systems, this simple and efficient set of tools will accelerate your progress and make you more agile and productive.

Use the same Spreadsheet dashboard the most successful early stage startups in Nordics are using. Completely free!

Free Notion template that guides startups through the process of conducting unbiased, problem-focused customer interviews by following “The Mom Test” principles, helping them refine their problem/solution fit and better address their target audience’s needs.

Are you looking for a way to drive growth for your business? Look no further than this First 30-day template for growth leaders!This comprehensive template provides you with a guide, checklist, and reporting templates you need to successfully lead growth initiatives for your company. From developing a growth plan to implementing experiments to cross-functional collaboration, this template covers every aspect of the growth process.With this template, you’ll have access to:A 30-day action plan to get you started on the right trackDetailed tasks and templates for each step of the growth processBest practices and strategies for data analysis and trackingTips and resources for cross-functional collaborationRegular check-ins and progress reviews to ensure successThis template is designed to help you hit the ground running in your new role as a growth leader, and ensure that you have the support and resources you need to succeed. Whether you’re a seasoned growth professional or just starting out, the first 30-day template is the perfect solution for driving growth and achieving your goals.So why wait? Invest in your growth today and download the template!In this template, I’ll outline the key tasks and responsibilities for a growth leader during the first 30 days in a new company, to quickly make an impact and set the foundation for long-term success.ContentI. First 7 days1. Orientation2. Meet the team TasksTemplate for a summary report3. Review dataTasksTemplate for a data baseline reportII. Next 7 days1. Develop a Growth Plan TasksTemplate for a preliminary growth plan2. Align with other departmentsTasksTemplate for presenting your growth plan to other departments3. ExperimentationTasksTemplate for documenting the results of an experimentIII. Next 14 days1. Refine Growth Plan TasksTemplate for documenting a refined growth plan2. Cross-functional collaborationTasksTemplate for documenting a cross-functional growth plan3. MetricsTasksTemplate for documenting a metrics-tracking processIV. Tips for SuccessV. Resources

I’ve grown an early-stage startup from <€1M ARR to €13M, and now I scale my learnings to over 100 early-stage startups as a VC while sharing the journey through my personal brand.An AI-powered personal brand content machine is a tool designed to help individuals easily create and schedule high-quality social media and blog posts without losing their authenticity.The process is the same one I’m using for my blog, newsletter, and social media content, which has generated over €1M ARR inbound sales for my agency along with over €30K of annual book sales completely organic by being very consistent in posting and building my personal brand.In our VC portfolio of over 100 early-stage startups I’ve seen results such as inbound funding offers, high-quality talent pipeline, and early customer pipeline growth with the same process, so I highly recommend it for all individuals from founders to employees to job-seekers or solopreneurs.ContentI. IntroductionWhat is a personal brand content machine and why it is importantWhy is a personal brand important?Tasks we will cover up in this guide Using AI in personal branding Authenticity and AIII. Goals and ObjectivesDefine the main goals and objectivesExamples of goals and objectivesKeep it systematic: tracking and documentation tipsChatGPT example promptsIII. Target AudienceChatGPT example promptsIV. Content Strategy1. Identify your content pillarsChatGPT example prompts2. Conduct a content auditChatGPT example prompts3. Determine your content formatsChatGPT example prompts4. Frequency of content production and sharingV. Content CreationContent ArchiveCreating the archiveChatGPT example promptsChatGPT & authenticityOther toolsVI. Promotion and DistributionSchedule to keep consistencyRecycle and repurposeChatGPT example promptsParticipate in discussionChatGPT example promptsCollaborationsChatGPT example promptsVII. Evaluation and RefinementDefine the metrics and KPIsChatGPT example promptsHow to use the data to refine and improve content strategy over timeChatGPT example promptsDon’t forget the human elementVIII. Summary Bonus: ChatGPT example prompts

Are you tired of managing your growth hacking experiments in spreadsheets, notes, and emails? Do you struggle to keep track of the progress, results, and insights of each experiment? If so, the “Growth Hacking Experiment Tracker” template is for you.The Growth Hacking Experiment Tracker is a Notion template designed to help individuals, teams, or companies to track and manage their growth hacking experiments in one central location. The template includes fields for tracking the objective, hypothesis, method, metrics, results, owner, priority, status, impact, effort, experiment starting, experiment ending, and conclusion of each experiment.By using this template, you can:Capture and organize all your growth hacking experiments in one central locationTrack the progress and status of each experiment in real-timeAssign ownership and prioritize experiments based on impact and effortAnalyze the data and insights gained from each experiment and make data-driven decisions for future growth strategiesCollaborate with your team and share feedback on each experimentThe Growth Hacking Experiment Tracker template is fully customizable and can be adapted to your specific needs and preferences. It includes multiple views, such as Kanban, Table, Timeline, Calendar, and Gallery, to visualize and manage the experiments based on your preferences.With the Growth Hacking Experiment Tracker template, you can streamline your growth hacking experiments, increase efficiency, and make data-driven decisions for sustainable growth. Get started today and take your growth hacking to the next level!

Discover cutting-edge strategies to elevate your business growth and outpace the competition with the Growth Hacking Ideas Notion template. This dynamic tool streamlines your growth initiatives, enabling you to efficiently manage and prioritize your ideas in one central hub.Tailored for growth marketers, entrepreneurs, and business owners, this template empowers you to devise and execute growth strategies confidently. Featuring customizable properties such as Idea, Description, Owner, Priority, Status, Impact, and Effort, you can effortlessly monitor each idea’s progress and focus your energy where it matters most.Enhance your visual experience with versatile views including Kanban and Table, enabling you to organize and manage your growth hacking ideas to suit your distinct requirements and preferences.The Growth Hacking Ideas Notion template comes with sample ideas like Referral Program, Influencer Marketing, and Webinar Series, as well as an example comments for seamless collaboration and idea refinement with your team. Personalize the template to match your unique needs and expand properties as necessary to capture comprehensive information about each concept.Unlock your business’s potential and drive growth success with the Growth Hacking Ideas Notion template. Don’t delay—begin documenting your innovative growth hacking ideas today and propel your business to new heights!

The 100 Growth Hacking Experiments template is a comprehensive resource designed to help businesses drive growth and innovation through a series of strategic experiments. This Notion template provides a structured framework for planning, executing, and tracking growth hacking experiments, along with detailed experiment guides and key performance indicators (KPIs).With this template, you can explore a wide range of growth hacking ideas and tactics, spanning various marketing channels, customer acquisition strategies, conversion optimization techniques, and more. Each experiment is accompanied by a unique Experiment ID/Number, a descriptive Experiment Title, and a detailed Experiment Description.The template includes a diverse set of growth hacking experiments, covering areas such as social media marketing, content optimization, influencer collaborations, customer retention strategies, email marketing campaigns, and conversion rate optimization. These experiments are designed to be adaptable and customizable to suit the specific needs and goals of your business.For each experiment, you will find an Experiment Guide that outlines the objective, hypothesis, methodology, variables, resources required, and timeline. This guide serves as a roadmap to plan and execute the experiment effectively, ensuring that you capture the necessary data and insights to evaluate its impact on your business.In addition, each experiment is accompanied by suggested Key Performance Indicators (KPIs) that can be used to measure the success and impact of the experiment. These KPIs help you track and analyze the relevant metrics to make data-driven decisions and optimize your growth strategies.Whether you are a startup looking to acquire new customers, an e-commerce business aiming to increase conversions, or a SaaS company focused on user engagement, the 100 Growth Hacking Experiments template provides a wealth of ideas, guidance, and tracking tools to supercharge your growth initiatives.By systematically testing and iterating on different growth hacking experiments, you can uncover valuable insights, refine your strategies, and unlock new opportunities for business growth. Use this template as a launchpad for experimentation, innovation, and continuous improvement to drive sustainable growth for your business.