Vibe Coding
Planning my 2nd SaaS
Seen this fail in VC dealflow and still giving it a shot. Turning my growth model into a product, with a different approach.
Mari Luukkainen
Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. On this site, I share learnings about startup growth.
Vibe Coding
How Heidi went from my growth hacking intern to building a viral iOS app
How Heidi turned a vibe coding afternoon into a viral iOS app with 4.9 stars and 4K downloads.
Vibe Coding
I can now buy one 24-pack of White Monster per month with my SaaS MRR
I’ve now officially hit the MRR milestone where I can afford a 24-pack of White Monster every month.
Vibe Coding
I built and monetized a SaaS in 6 days - what’s stopping you?
Here’s how I went from investor to indie builder.
Vibe Coding
How I build and manage multilingual blog & pSEO websites
Practical structure and prompting guide to write, translate, and scale blog and pSEO content without a CMS.
Startups
How to choose an agency as a startup without wasting your time and money
Picking an agency as a startup? Skip the Coca-Cola fluff - here’s what actually works.
Startups
Getting your first customers: The only validation that matters
If you’re at this stage now (pre-revenue, no brand, no traction), this is for you.
Marketing
AI didn’t kill your SEO. Your low-quality content did
Did AI kill it - or did you just ship crap at scale?
Fundraising
Female founders: It’s Not Personal. It’s Fundraising
100+ conversations before you get a single real “yes” is completely normal.
Startups
How to actually show VCs your team is the right for the problem
And no, “30+ years of experience” still isn’t a strategy.
Marketing
Vibe coding my way into SEO wins
Vibe SEO. Simple setup. Fast results. Vibe coded in 30 minutes.
Startups
Venting + problem-solving in the same conversation is underrated
Some of the best ideas come after you’ve said out loud how fucking frustrating something is.
Personal
I became a Next.js dev while improving my K/D ratio (vibe coding)
I haven’t been this hyped since I wrote stonks smut. This time, the chaos is actually productive.
Startups
It shouldn’t have to be you - but no one else if fucking doing it
If you’re the kind of person who sees a problem and can’t unsee it, you probably know this feeling.
Personal
I'm funding my COO's book
Unconventional marketing approach, I guess.
Personal
My latest boomer experience in the modern work
Do you have a first aid kit in your remote office?
Startups
My portfolio founder was terrified of firing someone - then I heard about an axe to the head
Chill out. Your early-stage company could have bigger problems.
Marketing
If you’re getting PR, prep your SEO first
Hidden SEO jackpot that's easy to miss.
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