Startups
How to find ideas as an indie dev or a startup founder
How indie devs and startup founders can spot business ideas by solving everyday problems, testing simple fixes, and scaling what works.
Mari Luukkainen
Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. On this site, I share learnings about startup growth.
Vibe Coding
Why I don't use static design workflows anymore
It just slows everything down.
Vibe Coding
What I’ve learned from building prompt files
Making prompts reliable.
Personal
I tried to fake being pregnant for AdSense money when the house mom affiliate queen was in prison
A Finnish woman made six figures from mom blogs even while in prison. I tried to copy it as a teenage nerd and failed.
Vibe Coding
How I built a massive multilingual pSEO architecture without losing my mind
Programmatic content that actually ranks.
Marketing
AI search (GEO) is just SEO with higher stakes
AI search uses authority signals to shape AI answers. Here’s how SEO, trust, and LinkedIn influence what gets quoted.
Marketing
How I built (and evolved) product–market fit at Freska
How Freska built and evolved product–market fit by shifting ICPs from millennials to moms to high-income families.
Vibe Coding
Planning my 2nd SaaS
Seen this fail in VC dealflow and still giving it a shot. Turning my growth model into a product, with a different approach.
Vibe Coding
How Heidi went from my growth hacking intern to building a viral iOS app
How Heidi turned a vibe coding afternoon into a viral iOS app with 4.9 stars and 4K downloads.
Vibe Coding
I can now buy one 24-pack of White Monster per month with my SaaS MRR
I’ve now officially hit the MRR milestone where I can afford a 24-pack of White Monster every month.
Vibe Coding
I built and monetized a SaaS in 6 days - what’s stopping you?
Here’s how I went from investor to indie builder.
Vibe Coding
How I build and manage multilingual blog & pSEO websites
Practical structure and prompting guide to write, translate, and scale blog and pSEO content without a CMS.
Startups
How to choose an agency as a startup without wasting your time and money
Picking an agency as a startup? Skip the Coca-Cola fluff - here’s what actually works.
Startups
Getting your first customers: The only validation that matters
If you’re at this stage now (pre-revenue, no brand, no traction), this is for you.
Marketing
AI didn’t kill your SEO. Your low-quality content did
Did AI kill it - or did you just ship crap at scale?
Fundraising
Female founders: It’s Not Personal. It’s Fundraising
100+ conversations before you get a single real “yes” is completely normal.
Startups
How to actually show VCs your team is the right for the problem
And no, “30+ years of experience” still isn’t a strategy.
Marketing
Vibe coding my way into SEO wins
Vibe SEO. Simple setup. Fast results. Vibe coded in 30 minutes.
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