Startups
Make your startup fundable with profitable customer acquisition
Are you struggling to convince investors to back your startup? You’re not alone, but the reason for your difficulties
Mari Luukkainen
Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. On this site, I share learnings about startup growth.
Startups
How to validate a startup business idea with $0
You can't start making those investments until you've validated your idea. So do the work and cycle through as many ideas as possible where your only investment is time.
Personal
I was a Norwegian fishing guru
Story about how everything doesn't have to be perfect to work. 🎣
Marketing
Strategies for growing your startup with content marketing
If you’re in the world of business, you probably know the importance of continually expanding to be successful. And
Startups
How to structure a perfect pitch deck to get funded
Making a pitch can be nerve-wracking. But if you have a solid structure, you can present your business in a way that will intrigue and interest investors.
Marketing
How your startup can use influencer marketing
Influencer marketing can be a great way to reach a larger audience and achieve your business goals. By following these tips, you'll be on your way to running a successful influencer marketing campaign.
Side Hustles
Make €50K extra income with these 4 side hustles
This blog is one of my sources of more-or-less passive extra income. Here's my take on side hustle business and what's actually my combination of additional revenue streams.
Startups
SaaS growth hacks
Out in the big wide world, there are many SaaS growth hacks for you to discover. In fact, there is
Marketing
Growth hacking vs traditional marketing with a limited budget
Read on as we define growth hacking, give a brief history of the practice before diving into a comparison between growth hacking and more traditional marketing methods.
Startups
Guide to necessary startup marketing metrics: CAC, ROI & LTV
There are essentially 3 metrics you need to care about in the early days: CAC, ROI, LTV.
Startups
How to make your startup fundable (bootstrappers' guide)
It's rare that anyone will be as passionate about your startup as you are. Sure, you can sell people on your grand vision, but it's going to be challenging to secure buy-in unless you can back that up with cold, hard financials.
Marketing
How I iterated buyer personas while scaling a B2C startup from €700K to €13M ARR
Buyer personas are never static but iterative! Let's take a look how one buyer persona become 3 major buyer personas while I was scaling B2C startup from €700K to €13M ARR.
Video
How I turned $1000 /day user acquisition profitable in 24 hours
Turning a global B2C app startup's $1000 /day user acquisition budget profitable in 24 hours. Whiteboard video for premium members.
Startups
Early-stage startup funding: what to expect H2/2022
As reported by CB Insights, global funding for startups dropped by almost 25% between Q1 and Q2. Similarly, US startup
Startups
CGO: new CMO of a startup founding team
Before discussing the Chief Growth Officer and how it’s the new Chief Marketing Officer, having a firm grasp on
Marketing
Growth hacking goes beyond digital marketing
And if there’s one thing growth-driven companies have learned, it’s that growth hacking will give back to you exactly the effort you put in. No more, no less.
Growth
10 great growth hacking experiments that paid off
To get a better understanding of how the growth hacking funnel works in practice, we have pulled together a list of some of the best growth hacks by software companies in the B2B space.
Marketing
How to optimize Core Web Vitals for search engine rankings
In short, optimizing Core Web Vitals will get you more than higher search engine rankings!
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