Guide to search engine optimization (SEO)

A website owner need not be bothered about ALL the factors and the exact algorithms Google uses to rank websites. But it's essential to know the key components of SEO, how they work and what makes it work: technical, content and authority.

Guide to search engine optimization (SEO)

Search engines are software packages, web-based tools we use to find information on the world wide web using related terms or keywords.

As humans, we learn every day, and the internet has made information easily available for who cares. Nonetheless, to see relatable suggestions of the information you need, website owners improve the visibility of e-content available for display by a process called search engine optimization (SEO).

Search engine optimization has all to do with positively improving your website to intensify the view and traffic on your web pages in Google, Bing, and other search engines (such as Amazon, Ebay, YouTube etc). It seeks to ensure that content have the right keyword, sites are structured, technically optimized, and qualitative measures are used to boost the visibility and ranking of your website.

Your page and contents garner more attention from the public depending on how efficiently you optimize your content for the search engines to identify and match easily to the over one trillion searches the globe makes a year using mainstream search engines such as Google, Bing, YouTube and Yandex.

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