Startups
Getting your first customers: The only validation that matters
If you’re at this stage now (pre-revenue, no brand, no traction), this is for you.
Mari Luukkainen
Venture capital investor & growth operator from idea to Series A.
Here I share learnings on how to take your startup from zero to seed.
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Blog
Marketing
AI didn’t kill your SEO. Your low-quality content did
Did AI kill it - or did you just ship crap at scale?
Fundraising
Female founders: It’s Not Personal. It’s Fundraising
100+ conversations before you get a single real “yes” is completely normal.
Startups
How to actually show VCs your team is the right for the problem
And no, “30+ years of experience” still isn’t a strategy.
Marketing
Vibe coding my way into SEO wins
Vibe SEO. Simple setup. Fast results. Vibe coded in 30 minutes.
Startups
Venting + problem-solving in the same conversation is underrated
Some of the best ideas come after you’ve said out loud how fucking frustrating something is.
Personal
I became a Next.js dev while improving my K/D ratio (vibe coding)
I haven’t been this hyped since I wrote stonks smut. This time, the chaos is actually productive.
What I do
identity.vc
identity.vc is bringing the LGBTQ+ community’s history of challenging the norm to venture capital.
Herizon
Non-profit saving the Nordic welfare society by employing international talent.
Early-stage startup growth
Exploring, writing, and speaking about early-stage startup growth.
Playground of things
Playground of things.