Aries (March 21-April 19)
Aries is an ambitious go-getter that isn’t afraid to get their hands dirty. Their confidence gives them an edge in their professional life, and they often run with ideas with little care about how others will react. Armed with a bit of research and consultation with the right people, Aries is a cunning, hard worker and will happily take a little risk as a venture capital investor.
Be careful with a daring Aries, though. Make sure you consult with your fellow investors and industry experts before letting them go too deep into a project.
Taurus (April 20-May 20)
Comfort-loving Taurus is a grounded leader with impeccable taste and a love for stability. Risk sometimes frightens the earthy Taurus, but they can overcome that fear with their deep desire to advance. To mitigate risk, Taurus will spend a lot of time diving into the details, and set up multiple performance reviews and industry-expert consultations before and during a venture capital investment. They tend to be perfectionists and slow workers, but they make up for it with their thoroughness.
Business owners beware: if you don’t satisfy the rational Taurus’s inquiries regularly, you can expect a jab from their horns and say goodbye to their support and investment.
Gemini (May 21-June 20)
Gemini is a better venture capital seeker than an investor. Their charm and love of conversation make them the perfect pitch-man. You can expect frequent schmoozing, wining, and dining from these twins. As a venture capital investor, Gemini will bring that love for conversation into their business by reaching out to industry experts and encouraging other investors to dive in with them.
Be wary of the Gemini’s two faces, though. They might say one thing to your face but feel a different way entirely, as they often adapt their personas to match what’s in front of them.
Cancer (June 21-July 22)
Sentimental Cancer has a soft spot for family and anything wholesome. Present them with an idea to stop world hunger or offer single mothers an easy solution for childcare and you’ll have their support. But make sure you’re on the same page before moving forward with a project. If Cancer feels threatened, they might hide in their shell and pose a serious barrier to the open communication needed for any investor relationship.
Leo (July 23-August 22)
Attention-loving Leo loves the spotlight in their professional life. They’re willing to risk it all if it means they get the glory in the end. If a capital seeker impresses the proud Leo, the loyal tiger will back you up through every meeting and business move. They might do a lot of the talking though, and shift the focus away from your lovely idea and more on their excellent foresight and industry knowledge that will make your idea happen.
Virgo (August 23-September 22)
The Virgo investor is calculated, methodical, and meticulously concerned with the details. They tend to overthink things, which might slow them down in making the quick decisions needed from a successful venture capital investor. But, Virgo will find any inconsistency with your proposal and show you how to take it to the next level. Once you cover all your bases, you’ll have Virgo’s undying support.
Libra (September 23- October 22)
Libra has a strong moral compass — they’re unlikely to invest in ventures that pose harm to marginalized communities or the environment and are more attracted to companies that have ethical practices. A Libra with a lot of money makes for a good time, but added risk when it comes to venture capital investments. The justice-seeking Libra uses their scales to see a business from all angles, even angles that don’t exist.
The result? An indecisive investor reluctant to pull the trigger. Or, a trigger-happy investor that impulsively dives in and changes their mind at the last minute.
Scorpio (October 23-November 21)
Confident Scorpio knows exactly what they want and will chart a clear path to getting there. If you can help them along the way, you’ll have their support. Their charismatic and strong demeanor is an asset to any business, and their persuasion might even help you score new investors. Scorpios can be secretive, which might work to a business’s advantage. They won’t spill your secrets, and they’ll stay loyal as long as you don’t cross them.
Sagittarius (November 22-December 21)
The adventurous nature of the Sagittarius makes them the perfect candidate for venture capital investing. Often seen by their more earthy friends as careless, Sagittarius has a vision that propels them into risky yet rewarding endeavors. But don’t corner them into a box. Sagittarius doesn’t like being told what to do, especially if their money is involved.
Capricorn (December 22-January 19)
If you have a task that needs finishing ASAP, Capricorn is the one you should go to. These dependable, stoic earth suns are some of the hardest workers you’ll ever meet. They respect deadlines and are there when you need them. As venture capital investors, Capricorns are slow to pull the trigger. They don’t like change, and if your venture doesn’t provide enough stability, Capricorn is out.
Aquarius (January 20-February 19)
Aquarius has an innovative intellect and appetite for visionary pursuits. They welcome change and have an attitude that’s well suited for venture capital investment. Don’t bore Aquarius with the boring details — go to the Capricorn manager for logistics and accounting. Think big with your Aquarius investor and show them the vision you see for your brand.
Pisces (February 19-March 20)
Pisces’s emotions and attention span are as irregular as the waves of the ocean in a tempered storm. They require serious stimulation in business or else they’ll get distracted and move on to the next venture. Of course, venture capital investing isn’t exactly a calm river, so Pisces fare well in the ever-changing environment. As investors, pisces are passionate and creative individuals that can offer unique insight into a new business.