How to make people trust a cleaning company
Do you use a cleaning service for your home? Trust me, it can be a minefield. What does it have to do with your business? Read on and find out how having a strong narrative changes everything.
Narrative
3 Posts
Finding & communicating the purpose (founder's guide to narratives)
Your startup’s purpose is the “why” behind your company. It is the reason for your existence and specifies the benefit your company will bring to the world.
You can't save something “a little bit” – why startups need to talk about their big idea
As a startup founder, it's important to talk about that big idea. Here are the reasons why.