It's no secret that we live in a society that glorifies busyness. We're constantly bombarded with messages that tell us we need to be doing more, achieving more, and striving for more. As a result, many of us have developed a sense of pride in being busy. We feel a sense of accomplishment when we can check off all the tasks on our to-do list and answer every email in our inbox.

However, the reality is that being busy doesn't always equate to being productive or successful. In fact, sometimes being busy can be a form of procrastination. We use busyness as a way to avoid the most important and challenging tasks, and instead, we focus on the easy, low-hanging fruit that provides an instant sense of gratification.

This is because our brains are wired to seek out instant gratification. When we answer an email or check off a task on our to-do list, we get a hit of dopamine - a neurotransmitter associated with pleasure and reward. This makes us feel good and reinforces the behavior, so we continue to seek out these small wins even if they don't move the needle on our most important goals.

At the same time, we're often avoiding the most important tasks because they feel uncomfortable or challenging. These tasks require us to step outside of our comfort zones and push ourselves to do something that might feel a bit uncomfortable or difficult.

The key to overcoming this tendency is to prioritize our most important tasks and make them a non-negotiable part of our day. We need to identify the tasks that will have the most impact on our goals and commit to doing them, even if they feel a bit uncomfortable or challenging.

We also need to be mindful of our tendency to seek out instant gratification. This means recognizing when we're using busyness as a way to avoid the most important tasks and making a conscious effort to refocus our attention.

Being busy isn't always a good thing. Sometimes, it's just a form of procrastination that keeps us from doing the most important tasks. By prioritizing our most important tasks and recognizing when we're seeking out instant gratification, we can overcome this tendency and achieve our most important goals. So, next time you feel the urge to answer every email in your inbox, remember to prioritize your most important tasks first.

This is a first article of couple of pieces related to prioritization which has taken even bigger role in my life. Nowadays, I'm not busy at all, but more about it next week.