My first 30 days with a completely new growth case - how do I get started?
Before discussing the Chief Growth Officer and how it’s the new Chief Marketing Officer, having a firm grasp on the latter executive position is integral. Understanding the full scope of the CMO position is the only way to prove how the CGO contributes to its antiquation in the workplace.
To compete at the top of the industry and build a truly great software company, you need to apply a product-led strategy.
In this article, I’m going to show you exactly what your Head of Growth should be doing, how major companies like AirBnB and Facebook fit their growth teams into their organizations, and how you can make your growth team work in sync with the rest of your organization.
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Inbound sales have been the secret to success for B2C businesses since the early 2000s. But what about B2B sales?
If you want to supercharge your startup’s growth, you better bring a growth team on board.
By implementing the OKR framework into your growth team’s goal-setting strategy, you can ensure team members stay engaged and motivated long-term.
Today’s CEOs have to wear several hats, hence it doesn’t come as a surprise that they often fail to lead the growth.