Startups
Early-stage startup funding: what to expect H2/2022
As reported by CB Insights, global funding for startups dropped by almost 25% between Q1 and Q2. Similarly, US startup
Startups
Startups
CGO: new CMO of a startup founding team
Before discussing the Chief Growth Officer and how it’s the new Chief Marketing Officer, having a firm grasp on
Startups
A startup founder’s guide to building an inbound talent pipeline
Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following…
Startups
Absolute beginner’s guide to growth hacking for startups
Growth hacking is an experiment-driven technique to determine the most effective ways of growing a business.
Startups
Beyond lead generation: sales and customer success growth hacking
Growth hacking is mostly focused on initial marketing or lead generation. But what happens after that?
Startups
Transformation from a sales driven B2B to inbound driven growth
"We got to 1M€ ARR by doing outbound sales and now want to test inbound." Say no more!
Random
Let's learn Ideal Customer Profile (ICP) value generation with Galactic Gaylords NFT
If Galactic Gaylords can do it, so can you.
Startups
Is it really worth their time? How a 15-minute demo can drain one hour’s cognitive capacity
What you can do to optimize and respect both their and your time and brain capacity and how you can best use your four to five golden hours of the day.
Marketing
Product-Led Marketing: How to create a product that sells itself
In this post, we're going to be explaining more about what product-led marketing is and why you might want to use it.
Marketing
Best practices for B2B SaaS landing pages
In this article, we will go over the essentials to help you build landing pages that convert.
Growth
How to structure and hire a growth team
If you want to supercharge your startup’s growth, you better bring a growth team on board.
Random
OKRs explained through Harry Potter
Harry banished Lord Voldemort in The Sorcerer’s Stone, but that doesn’t mean that he completed his first objective and obtained the key result.
Marketing
Marketing OKRs: Practical examples and how to use them
As with anything else in business, OKRs will naturally gain momentum as your team experiences success along the way. Choosing attainable (but challenging) Objectives and aligning them to the right key results will keep your team motivated to succeed.
Personal
5 great B2B growth hacks from Icebreaker.vc portfolio companies
If you run a B2B company, you may struggle to find creative growth ideas.
Personal
I have 1M€ ARR agency business - Here's how I failed twice before
I had an idea of scaling what I do when I started my career in affiliate marketing as a kid. Now it's a 1M€ ARR business, but before making it work, I failed twice.
Startups
How to achieve product-market fit (guide for startups)
Achieving a product-market fit can involve varying methods and details. However, the following steps can be applied to getting that product-market fit for just about any business.
Startups
Why growth hacking is everyone's business
The benefits of growth hacking are not reserved for marketing alone; implementing growth hacking techniques across business functions will benefit the entire company in the long term.
Growth
OKRs and how to use them for your growth team
By implementing the OKR framework into your growth team’s goal-setting strategy, you can ensure team members stay engaged and motivated long-term.